Leave your current ads running while you set this up. You are building the replacement next to the thing that works, not instead of it. Turn the old one off once the new one is producing.
The three tools
- Claude. Go to claude.com/download and install it. You need the cheapest paid plan, about $17 a month, because that is what covers multiple MCP connectors. The free plan will not do it.
- Higgsfield for the creative. higgsfield.ai, starter plan, about $19 a month. This is what makes the ad images and video.
- The Meta Ads connector. In the Claude desktop app, go to Settings, then Connectors, type in Meta, and connect it. Or just tell Claude to connect you to the Meta Ads MCP and let it walk you through.
Then you just talk to it
Once the connector is live, there is no dashboard to learn. You ask it things the way you would ask a person. What was my cost per lead last week? Then: I want to create a new advertisement using Higgsfield, I have a couple of ideas I want to run by you.
That is the actual workflow. It reads your real ad account, it makes the creative, and it builds the campaign.
The safety rail worth knowing about
Every ad it creates lands paused. Nothing goes live and starts spending until you turn it on yourself. You review it first, every time.
You can tighten that further in Business Suite under Settings, then Integrations, then the Ads MCP server, where you can block specific actions and cap budgets. The robot obeys the rules you set.
What this actually replaces
It does not replace knowing your business. It replaces the part of an agency retainer that was someone else clicking around in Ads Manager on your behalf and emailing you a report.
If your agency is doing more than that for you, keep them. If that is the whole relationship, you are paying about $1,000 a month for something that now costs $40 and answers the phone.