What actually happened
We installed this system for Chris and it completely transformed his business. He is more hands-off than he has ever been. He only drives out to homeowners who are already pre-sold, and there are more of them than ever, because the quality of his Facebook leads went through the roof.
The estimate on that job got priced from the homeowner’s couch. We gated it with a video and a phone call, sent a strategic drip of text messages, and by the time Chris came out to measure, he was basically just collecting a deposit.
Where Chris was before
Chris was not happy with how things were going. He had used a bunch of fence marketing agencies that made boilerplate advertisements, automations that did not work, and charged big monthly retainers. They ran ads to a cheap Facebook lead form and boasted about a cheap cost per lead.
When Chris tried to call them, they would not pick up the phone. Then the agency blamed his sales skills.
After meeting Chris in person, that was obviously not the problem. The problem was that nothing they built showed homeowners what makes his company different. And Chris does things very differently.
What made his company worth more
Chris is one of the most personable guys I have ever met. His foreman Tracy has twenty years in fence and knows more than almost anyone I have met. Their vinyl supplier is flat out better than what the competition installs.
They run no-dig posts built to withstand hurricane wind. A literal 100 mile an hour wind warranty, and they live in a hurricane zone.
None of that was anywhere in the marketing. A homeowner comparing three quotes had no way to know any of it.
So we built the system around those things
I sat down with Chris and he told me about his bottlenecks and what was holding him back. We built around those exact things. The ad, the estimator, the videos, the drip. All of it exists to show homeowners why Chris is worth more, before anyone drives out there.
How we work, and who this is not for
We do not charge $1,500 a month forever for boilerplate ads. We talk to you about your business, we build you a system, you pay once and you own it forever. No retainer, and no dependency on an agency that will not communicate.
And if you are a smaller fence company, this is honestly not for you. I post free content with the lessons I learned selling fence, and you should use that instead until the volume justifies a system.
I come from the fence world, so after twelve hours a day behind a computer, being out in the heat felt good. I put up a couple of pickets and carried some posts. I did not really get my hands too dirty, if we are being honest.