What each number means

Leads — qualification-form submits on /lp/v3 (anyone who hit "Get my trial" and entered name + email + phone).

Trials — Stripe trial subscriptions that landed with this variant's tag in the Stripe metadata. Note the gap vs leads: most leads book a call before starting the trial.

Paid — trials that converted to a paying subscription (Stripe trial → active transition).

Open in Clarity — opens the Clarity dashboard filtered to this variant's custom tag. Use it for sessions, recordings, rage clicks, scroll depth — the qualitative stuff Stripe data can't show.

Rule of thumb: don't call a winner until each arm has at least 100 trials. Below that, noise dominates.